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    Rob Enderle

    As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

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    Creating Better Employees with Better Education

    Education, no matter what age or stage of career, is a valuable tool in maintaining skills in an ever-changing technological world.

    The Metaverse: Catching the Next Internet-Like Wave

    The Metaverse will be a digital construct that presents as an analog of reality. Here’s how it will change our future world.

    Challenging Post-Pandemic Workplace Harassment

    Tech companies must address workplace harassment as hybrid work models reinvigorate bad habits that often plague office environments.

    Microsoft Viva: The “Great Place To Work” Tool

    One of the most exciting initiatives out of Microsoft this year is Microsoft Viva.  What makes this effort so...

    Microsoft Inspire Keynote Highlights Partners and Changes

    The partner event showcased Microsoft’s focus on cloud services, partner management and provisioning, and Windows 365.

    Mapped: The Missing Digital Twin Link

    The small startup might have the solution for improving synchronicity between digital twins.

    Safeguarding Infrastructures with Disaster Preparedness

    Climate changes will force reconsideration of data center placement, employee safety, and preparedness in anticipation of future events.

    Windows 11: New Features and Tentative Release Date

    One thing the pandemic taught us is that the PC is not dead. It’s crucial for working and attending...

    IBM Sues GlobalFoundries, Highlighting Outsourcing Challenges

    The lawsuit alleges breach of contract over microchip production, underscoring the challenges of outsourcing manufacturing processes.

    The Overlooked and Undervalued Importance of Marketing

    One of the problems I’m constantly running into is inadequate staffing, funding, and marketing support. It is particularly bad...

    NVIDIA’s Omniverse Underscores the Value of a Strategic Vision

    This week, NVIDIA’s CEO Jensen Huang hosted a Q&A session to talk about the company’s Computex announcements.  At the...

    Microsoft Embraces the Significance of Developers

    One of the most iconic Microsoft videos is of former CEO Steve Ballmer in 2000 running around the stage...